Services - Meraki Design Studios

HOLISTIC DESIGN FOR THE

wildly passionate

Our creative process starts off with an in-depth strategy phase to ensure your new brand works for you as well as your ideal client

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the brand essentials

We call this package the “brand essentials” because it’s about your core. It’s the essentials you need in the very beginning of your business. We will discover what you’re about and what direction you want to head in, building a brand that will attract the right audience for you.

WHAT'S INCLUDED

FINER DETAILS

Primary logo includes x 2 concepts. From there we will choose one to refine. After refinement I will create the alternate logo, submark and icon.
2 x rounds of refinements.
The final files will be released in every file format and appropriate colour.
A style tile is a one page document that shows the logos, fonts and colours of your brand for easy access.
All extra refinement rounds/revisions will be charged at an hourly rate.

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the full brand suite

Our branding package is a comprehensive branding experience the growing business. This brand package is perfect for anyone wanting to invest in their future, increase the value of their business and connect with the perfect audience.

WHAT'S INCLUDED

A Strategy Session
A Brand Questionnaire
Primary Logo
Alternate Logo
Brand Mark
Favicon /Icon
Moodboard
Colour Palette
Brand Pattern or Texture
Brand Guide Booklet
A Brand Style Tile/Sheet
Font Suite
Typography Styling and Hierarchy
Logo and File Usage Guide
Social Media Profile Pictures
2 x Complimentary Collateral/Marketing Items

Depending on your specific brand needs, we can add on marketing items as needed. Collateral/marketing examples include business cards, packaging, thank you notes, social media graphics, etc.

FINER DETAILS

Primary logo includes x 2 concepts. From there we will choose one to refine. After refinement I will create the alternate logo, submark and icon.
2 x rounds of refinements.
The final files will be released in every file format and appropriate colour.
You will receive a logo and file usage guide to help you understand where and how to use your branding for your business’s benefit.
You will receive a typography guide and how to use your typography to achieve the best hierarchy.
The brand guide is an e-booklet and is a large, comprehensive guide to your brand identity. It includes the brand strategy work done at the beginning of the identity process through the questionnaire, as well as a breakdown of all the visuals and how best to use them.
All extra refinement rounds/revisions will be charged at an hourly rate.

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the executive package

Our Executive Package is tailored to your business. You will get both branding (either the essential package of the full package) and web design. Branding is about so much more than what people see. It’s about how you make people feel. It is important to make a long lasting impression with the right audience from the very beginning.

WHAT'S INCLUDED

A Strategy Session
A Brand and Web Questionnaire
Primary Logo
Alternate Logo
Submark
Favicon /Icon
Moodboard
Colour Palette
Brand Pattern or Texture
Brand Guide Booklet
A Style Tile
Typography Styling and Hierarchy
Logo and File Usage Guide
2 x Complimentary Collateral/Marketing Items

6 custom designed pages (e.g. home, about, gallery, FAQ’s, services, etc.)
Basic SEO setup
Social Media Integration
Newsletter Integration
CMS (Content Management System)
Responsive Design (mobile friendly)
Help Guide & Website Training

Depending on your specific brand needs, we can add on marketing items as needed. Collateral/marketing examples include business cards, packaging, thank you notes, social media graphics, etc.

FINER DETAILS

Primary logo includes x 2 concepts. From there we will choose one to refine. After refinement I will create the alternate logo, submark and icon.
2 x rounds of refinements.
The final files will be released in every file format and appropriate colour.
You will receive a logo and file usage guide to help you understand where and how to use your branding for your business’s benefit.
You will receive a typography guide and how to use your typography to achieve the best hierarchy.
The brand guide is an e-booklet and is a large, comprehensive guide to your brand identity. It includes the brand strategy work done at the beginning of the identity process through the questionnaire, as well as a breakdown of all the visuals and how best to use them.
Two rounds of refinement are included for the website.

creative process

I know that branding or re-branding your business can feel overwhelming so I’ve broken up the creative process into six easy steps. I will be there with you every step of the way. The creative process begins with client discovery. I will send a detailed questionnaire for you to answer with regard to your business preferences and creative direction. Strategy and research are essential steps to creating a visual brand identity that brings your business dreams alive. We will work together to create a brand that feels like you, targets your audience and levels ups your business game!

#1 THE QUESTIONNAIRE

#2 GAME PLAN

From the questionnaire we’ll create a project brief which will become the creative direction for moving forward; essentially our game plan. It will discuss everything from your brand’s visual direction to its look and feel. Once you’ve signed off on the project brief, we’ll move to the fun stuff, the design!

#3 DESIGN & REFINE

Using your project brief as a guide we’ll design a comprehensive brand concept for your business. We’ll present you with three primary logo concepts and the brand moodboard. From here you will need to choose one primary logo and you will have two rounds of refinement to finalize this primary logo. I will then move onto designing the rest of your brand elements which include the rest of the logos, patterns, colour palette, typography styling, and image direction.

#4 FINAL REFINEMENT

Once I am happy with the final draft of all your brand elements, I will send it through for a final review where you will have one more round of refinement to make any changes to the designs. Together, we’ll refine your brand until its perfect. I will then send this back to you for final approval.

#5 THE LAUNCH

#6 CELEBRATION TIME

You’ll leave with all of your brand files and brand guidelines to make sure you’re completely supported in your journey to success. Then it’s time to celebrate! Your new brand or website is live and ready to be shown to the world! Once you begin to promote your new design I will showcase it on my website and social media. I am your biggest fan and I cannot wait to see you thrive!

client love

Cam from Meraki Design Studios built a really fantastic website for me and designed my logo and business cards. I love everything she did! She is a super-talented designer with a passion for doing things right!

Toni-with-an-i
Copper Monkey is a company that prides itself on the quality of service and products offered.

Meraki Design Studios brought this to life in everything they did and continue to do for Copper Monkey. We love the professional and passionate service we constantly get from Cam at Meraki Design Studios.

George Hunter
“I have looked over the brand concept probably a dozen times since you sent it and I am 100% so in love with everything. I appreciate it all and I can’t wait to see it in action. You did a great job with everything and I am still getting compliments from anyone who I share your progress with.”

“Cam; I finally broke down and actually looked at the website. I think it looks fantastic and I am so happy that I decided to trust someone else with it because I simply could not have produced what you have come up with.”

Morgan Geremia Photography